About MilkyWay

MilkyWay is a chain of parlours which serves Italian Style Softy Sundaes, Thick Milk Shakes, Soda Pops and fully vegetarian quick eats. Out first store was opened in 1994 opposite Ethiraj College in Egmore. Milkyway is constantly innovating new flavours and items. Milkyway is currently having 21 outlets in Chennai, Bengaluru and Port Blair (Andaman). Milkyway has also signed up with L&T Metro Rail, Hyderabad for opening 21 outlets in all its important (high-ridership) Metro stations.

The three formats of Milkyway parlours are:

• High Street
• Food court
• Shop-in-shop kiosk

What’s different?

The uniqueness about Milkyway is the wide and tempting range of Italian Style Softy Sundaes. Italian Style Softy Sundaes offer a fresh alternative to the customer who wants something different from the regular frozen sundaes and expensive stone creations & Gelato.There is a big gap in the dessert industry in India for innovative Softy Sundaes and there is no other organised player in this particular segment. The sundaes are are fresh, creamy, yummy and ‘instagrammable’ (eye catching).